end_baddy : #fuckingaye
thepixelcollector : @end_baddy Have you seen the viral marketing for it? It's like a story from a Dan Brown book.
calumloudon : Kinda like what NIN did before with one if their albums @thepixelcollector
thepixelcollector : @calumloudon I hadn't heard of the NIN campaign, I just read up on it there. That's how you engage with fans! Brilliant stuff.
calumloudon : Deffo, some of the sites are still kicking around should check em out @thepixelcollector
end_baddy : @thepixelcollector Christ. I'll have a look.
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